Beretta Shows Us That Humans Will Never Be Obsolete

Beretta Shows Us That Humans Will Never Be Obsolete

Italian gun-maker shows man and machine working in harmony to create fine sporting shotguns. In an age when most manufacturing processes remove most of the...


Italian gun-maker shows man and machine working in harmony to create fine sporting shotguns.

In an age when most manufacturing processes remove most of the human element, there are some things that just can’t be repeated by a machine. When Italian gun maker Beretta puts together its gorgeous high-end trap, skeet and sporting clay shotguns, the human touch is what makes them stand out the most.

From hand-etched art on the receivers, to the hand sanded stocks made of exotic woods, these premium collection shotguns, both over-under and side-by-side, can range anywhere from $10,000 to nearly $100,000. Go ahead and click play and you’ll see why.